Thursday, 19 January 2012

Qualitative and Quantitive research

Qualitative questions are open questions where lines are left for answers and explanations. For example, if people where asked 'Do you play a instrument?' you would then have a choice of saying yes or naming instruments that you play. The answers you get from qualitative questions are more detailed and more realistic to the question.


Quantitive questions are where you are given a set of answers to choose from for example number 1-5 when rating something. For example, if people where asked 'How would you rate your local newspaper?' they would then have chance to rate how strong/weak they feel the newspaper is. The answers found are then easy to collate and then to show statistics, therefore only find answers that are relevant.

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