Magazine and Newspaper vocabulary

Magazine and newspaper vocabulary

Strapline - The strapline is used to sum up a story.

Puff - A puff is a section or graphic that promotes other contents in that edition.

Masthead - It's found on the cover of a newspaper, usually at the top, and gives the name of thenewspaper.

House Style - The house style distinguishes the newspaper from it's competitors, as it's known for it'sdistinctive design.

Splash - This is the main story on the front page of a newspaper, it features the most important news in a striking way.

Byline - To highlight the writer of the story because people often like reading article by specific writers.

Picture Caption - Title explains photograph or provides you with useful information on it.

Headline - A headline is the title of the newspaper article. It is usually in a large font across the top of the front page, and placed above or below the masthead.

Sub-Heading - A title, or heading, of a subdivision.

Lure - The lure is what makes the consumers want to read the article.

Support Story - A support article is a minor story that can be seen on a small area of the front cover, and often include a cross-reference.

Dateline - The dateline shows the date of the magazines release date, and the price lets the reader know how much it will cost.

Earpiece area - The earpiece area is also known as the pug feeder. Used for logos and promotion, they're usually at the top left and right-hand corners of the paper.

Cross-Referance - This tells the reader that the article carries on into another page; "turn to page 2".

Page lead - The page lead is the first paragraph of a newspaper article. It should inform the reader of the basic content of the story, the rest of the article will then improve on it. The lead is usually written in bold or capitals.